The CEG Approach
CEG maintains a diverse and top-notch database that includes thousands of editors, journalists, photographers, stylists, celebrities, and other industry tastemakers.
Our staff is fast-thinking and fast-moving, offering immediate and fast results for our clients. We create and execute strategically targeted marketing campaigns to brand our clients as leaders in their own singular industry, as well as, position clients in a cross-market context to generate consumer excitement from a myriad of positions and viewpoints. A CEG campaign incorporates all aspects of fashion, style, taste, celebrity, film, and pop culture, for clients to be recognized as leaders for today’s elite consumer. We coordinate, direct and elevate our clients’ image to emulate and communicate a lifestyle of luxury and greatness.
BJ Coleman, President
With over twenty years of experience, BJ Coleman is a communications executive, world-recognized publicist, journalist, blogger, and television personality.
BJ’s professional career in entertainment and journalism began as a “posse member” on BET’s weekly national teen talk show, Teen Summit in 1995 with then-host Ananda Lewis, where he learned the ins and outs of television, and scored major interviews with celebrities and personalities, including Hillary Clinton, Method Man, and LL Cool J.
In 2002, BJ earned his Bachelor of Arts degree in communications from Boston College in Chestnut Hill, MA, during which time he secured coveted internships with the likes Maury Povich, CNN, and Queen Latifah. By his senior year in college, BJ was hired as the personal assistant to Kimora Lee Simmons, and by twenty-two years old, BJ was working with actress Brittany Murphy of 8 Mile and Just Married. In 2003, BJ became a trusted fixture at NC Connect, Naomi Campbell’s PR & Marketing firm, where he served as a public relations Account Executive and Celebrity Wrangler for the firms heavyweight accounts, including fashion designers Carlos Miele and Esteban Cortezar and then-rising singing sensation Alicia Keys. In 2004, BJ returned to working with Russell & Kimora Lee Simmons at the couple’s Phat Fashions empire, serving as Senior Director of Marketing & Public Relations, where he built and developed the brand’s in-house PR division.
Through hard work and dedication, BJ has earned a reputation in the entertainment and fashion industries as a trusted executive and by 2009, when he launched his own communications firm The Coleman Entertainment Group, had worked with such stars as Kim Kardashian and Rihanna. As a veteran pop-culture commentator, BJ has been featured as an expert on The Tyra Banks Show, E! The True Hollywood Story, VH1’s The Fabulous Life Of… series, multiple BET specials, & MTV’s Made, and from 2007-2009, BJ was a major player on Style Network’s hit reality series, Kimora: Life In The Fab Lane.
Aside from having previous columns in both New York’s Metro Newspaper and the weekly celebrity focused Hip Hop Weekly, BJ has also been profiled and featured in Harper’s Bazaar, Gotham, Hamptons, Vibe and Ebony magazines, and is a three-time Learning Annex instructor on Success in Public Relations, appearing as the magazine’s cover subject in 2010. In recent years, BJ was selected as a judge for Donald Trump’s Miss USA, Miss Universe, and Miss Teen USA pageants, and was the keynote speaker at Manhattan’s Murray Bergtraum High School graduations in both 2011 and 2012.
With his fresh perspective and unique writing skills, BJ continues building his own brand. In 2011, he launched his own food and restaurant blog Burgers & Bourbon with BJ Coleman – http://www.burgersandbourbon.com. With more than 5,000 unique visitors a month, BJ provides readers with insightful restaurant reviews, personal recipes and celebrity food news.
In 2014, BJ served as an adjunct professor of Public Speaking and Fashion Journalism at the Wood Tobé Business & Fashion College in Manhattan.
BJ currently resides in both New York and Los Angeles.